Part 2: How to Avoid 10 of the Most Common Internet Marketing Mistakes That Could Seriously Harm Your Businesses

Mistake #6: Not creating ‘raving fans’

There are happy customers and there are raving fans of you and your business. Can you make a customer so happy that they will be a raving fan who will generate excitement and sales for your company?

 

The best way to do this is have a testimonial page on your blog or website. It’s a perfect opportunity for your company to leverage on the good will of the customers by having them post their good experience on your website. Even better is when they submit positive reviews on your business on third party sites. For example, if someone is so happy with your product that they put a 5 star rating on Amazon. What this means is that whoever sees that becomes curious and might even try your product.

 

These happy customers might even create blogs about your products and create a loyal following. Customers who love your product are the best ambassadors as they will refer their friends and family to your product. The most important thing about this is that they are doing this because they are truly happy about their product and they are doing it for free.

 

So make sure that you create more customer advocates, as they are free and their word will really help convince people to visit your site and try your product.

 

Mistake #7: Not creating an affiliate network

Online advertising can be an expensive and inconsistent means of driving customers to your website, but there is an alternative. Affiliate marketing can boost traffic to your site and you only pay for visits that result in sales. An affiliate program a process by which you make an agreement with other website owners or individuals who want to promote your goods or services online – or vice-versa. It means you can make sales from third-party websites, or ‘affiliates’. However, you only pay for the conversions the affiliate generates – in other words every customer that actually buys from you.

 

One of the main benefits of affiliate marketing is that it enables you to broaden your customer base outside your own web-marketing efforts. It is all about getting in front of an audience that you may not otherwise reach. Hotels, for instance, could use a number of affiliates such as car hire firms, flight companies or travel insurers which share the same target market to promote their site.

Once successfully up and running, affiliate programs can generate between 10-30% of total sales so it is well worth setting up (this is something that we can help you with).

 

Affiliate schemes are also cost-effective as they work on a cost-per-action basis, meaning that you only pay on seeing results. So, unlike advertising, you do not incur any costs until a sale is actually made.

 

 

 

Mistake #8: Having no referral program

When you have a customer who is happy the first thing you have to think about is, who does he or she know that will also enjoy your product? On rare occasions and depending on your type of business the customer may offer to introduce you to their friends and family and boom you have a customer advocate. However, on most occasions, you need to ask the customer if they have referrals.

 

When a customer either receives the product or service it is the ideal time to have a questionnaire or survey for them to fill out and to ask is there anyone that they can introduce you to. This can be sent by email, web form or done through social media. In most cases if the customer was happy with the service or product they would be happy to introduce it to their circle of friends and family.

 

So make sure that happy customers have a system where they can easily refer new clients to the company. You can even reward them with incentives but either way referrals are a great way to improve lead flow.

 

Mistake #9: Not using YouTube

Most major companies and corporations use video marketing to create viral marketing campaigns before the release of a big movie or product launch and YouTube is the platform of choice. It is huge.

 

Surprisingly, very few small businesses realize the potential that you tube has. You have to remember that Justin Bieber was discovered on YouTube and many of its videos can reach up to 3 million hits. So why don’t businesses use YouTube more often? They are missing out on a powerful free marketing strategy.

 

 

 

Mistake #10: Having bad customer service

A lot of companies spend all their money on developing the right product. Yes, having an awesome product and marketing will sell initially but having terrible service will almost guarantee that you won’t get repeat customers. Not only that but each unhappy customer will tell three other potential customers about their bad experience and make it even harder to expand your market.

 

Great customer service might even cover up for an average product. You need to have multi-channel customer service and a thriving online community with people willing to help. For example, you would need someone to answer calls, answer emails, answer chats and answer questions posted on the forum. Covering all these channels is only the beginning. You now need to ensure that the service is excellent.

 

As a company your customer service is a reflection of who the company is. Just by adjusting the company to be more customer focussed you should be able to improve the customer experience and make sure that people come back for more. Don’t forget one of the biggest costs is acquiring customers. So once you have customers why lose them?

 

It’s just the beginning

Internet marketing can be hard work and it does require investment of both money and time but the return on that investment is enormous. However, if you avoid these 10 potential pit-falls, you will find that it doesn’t have to be difficult nor does it have to be expensive. What you need to have is the drive, the inspiration, and the creativity to think outside the box and create something new that people flock to – or have a team behind you that can do these things for you.

 

Your business simply cannot succeed without marketing, so it is important that you invest time and money in your online marketing campaigns. Products just don’t become huge hits by themselves. Clever marketing campaigns just make it look easy.

 

 

 

The Internet is constantly evolving, and it pays to keep up to date with the changes. If you don’t have the time or the inclination to do that yourself, why not give us a call? We specialise in helping businesses just like yours to succeed online with tailor made marketing campaigns that will drive new customers to your website.

 

 

 

 

 

 

 

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